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Institute for the Humanities Visual Identity

 

03 — Design

Institute for the Humanities Visual Identity System 

Visual identity system and print design for the Institute for the Humanities at the University of Michigan.

 
 
 
 
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Smart and Dynamic

The resulting system is flexible, and was applied to a number of materials, from the bi-annual trifold of event listings to the 2017-2018 annual report.

 
 
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flexible and thoughtful

For 2018-2019, we decided to extend this visual identity system to the institute’s annual year theme, that determines their programming and exhibition schedule. The 2018-2019 year was designated the Year of Humanities and Environments. In addition to a logo based off of this system, I designed a series of street pole banners that utilized a set of illustrations to convey different notions of the human-environment relationship—built, natural, industry, and renewable energy.

 
 
 
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